AI tell
Copy that says everything and nothing
Fluent prose can still avoid every fact that would make a product distinct.
Revolutionize your workflow
and unlock limitless possibilities.
and unlock limitless possibilities.
Verbs
Transform, unlock, elevate
The copy leans on change itself rather than naming what the product actually lets someone do.
Adjectives
Powerful and seamless by default
Abstract praise stands in for a concrete mechanism, limitation, speed, or result.
Audience
Built for everyone
The page avoids choosing a user, which also prevents it from describing a recognizable situation.
Proof
Confidence before evidence
Claims arrive at full volume while customer details, product behavior, and credible tradeoffs remain absent.
Tone
Impossible to disagree with
Every sentence is polished and agreeable, leaving no opinion strong enough to distinguish the organization.
Test
The noun-replacement problem
Replace the product category in the headline; if the sentence still works, it probably says too little.